MISSION: Great Rides is a non-profit organization dedicated to building healthy individuals and communities by encouraging the use of bicycles for lifestyle, sport, and recreation.

To achieve our mission, Great Rides works hard to help the community we love find and share its love for riding a bike. We host community events and programming, maintain cycling-centered services, and advocate to grow and build a diverse community of riders.

  • Community events and programs include a group ride series, a winter bike race and the open streets festival StreetsAlive! 
  • Cycling centered services include the operations of Great Rides Bike Share and pedicab rental. 
  • Advocacy efforts are incorporated in all aspects of Great Rides' work. We participate in community planning, health fairs, bike rodeos and other outreach to support future riders. 

We help more people realize what a bicycle can do for them! We know that bicycles contribute to a healthy, vibrant community and provide several benefits as an option for active transportation, exercise, socialization, reduced carbon footprint, and more. We see the need for continued efforts to create bicycle friendly communities and encourage safe riding to increase ridership. 

Great Rides is co-located with its parent company Great Northern Bicycle Co. (GNBC) at 425 Broadway in Downtown Fargo.